01 · HVAC
AC Hub Direct
02 · The Challenge
What needed to change.
AC Hub Direct supplies HVAC parts and components to trade buyers, and needed a brand-new ecommerce storefront built from the ground up. The store needed a catalogue structure that made sense for how trade customers actually shop (by unit, by component, by brand) rather than a generic ecommerce category list.
03 · The Approach
How we approached it.
Strategy
Built catalogue architecture around unit type, component and brand, matching how a technician actually searches for a part.
UX
Fast product search and filtering, built for repeat trade buyers who know what they need.
Ecommerce
Structured product and checkout flow to reduce friction for bulk and repeat orders.
04 · Visual Showcase
05 · Outcome
Where it landed.
AC Hub Direct now has a trade-focused storefront organised the way HVAC technicians actually shop for parts.
Airomania
06 · Departure
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